Posted by Anastasia Heggie
on June 01, 2025
The Power of Intention: My Story, the Science, and a 30-Day Self-Love Challenge
Yesterday, as I sat with my morning coffee, I set a simple intention: “Today, I will only focus on things that fuel me, not things that drain me.” It was a quiet moment, but it set the tone for my entire day.
Later that morning, I arrived at work to find someone had parked in front of my roller door, blocking my front step and disrupting the flow of my warehouse. In the past, this would have sent my stress levels soaring and really frustrated me. A team member was quite annoyed and all revved up by it and asked me “So, what are you going to do…?” – I could have met them in frustration and let the energy of frustration grow and ruin my morning, but instead, I paused, took a deep breath, and reminded myself and my team member of the intention I had set just hours before. Rather than letting frustration take over, I chose to stay calm and focus on what truly mattered. Was it disruptive YES! If I focused on it would it drain me? YES!!
So I focused on what I could control. I could control my reaction and I chose calm over chaos.
The power of intention. The power of focus the power of mind over matter. I got on with my day.
Deliveries of large boxes squeezed through the front door, and when the driver returned, she was clearly embarrassed. I could have snapped, but instead, I smiled, reassured her, and even invited her in for a chat. That small act of kindness created a ripple of good energy—no harsh words, just two people navigating a tricky moment with grace and understanding. As it turned out her car had broken down on her way to work and she literally stopped on my doorstep. LOL!
This experience reminded me just how powerful setting an intention can be. It’s not about ignoring life’s challenges, but about choosing how we respond to them.
The Science Behind Setting Daily Intentions
You might wonder: is there real science behind this practice? The answer is yes.
- Setting a daily intention helps focus your attention and reduces stress. Neuroscientists call this “selective attention”—by consciously deciding what you want to focus on, you filter out distractions and reduce mental clutter. This simple act can lower anxiety and help you feel more in control.
- There’s also something called the Reticular Activating System (RAS) in your brain. This network of neurons acts like a filter, helping you notice opportunities and experiences that align with your intention. When you set an intention, your brain is primed to see what matters most, making it easier to act in ways that support your goals.
- Intention-setting is also linked to better emotional regulation. Research shows that mindfulness practices, including setting intentions, can help you pause and respond thoughtfully instead of reacting impulsively. Over time, this builds resilience and emotional strength.
- In positive psychology, setting intentions increases motivation and self-efficacy—the belief in your own ability to make good choices. This sense of purpose and control boosts your confidence and overall wellbeing.
- Finally, repeating intentions daily helps form new, healthy habits. Over time, these habits become automatic, supporting both your mental and emotional health. Many people also find that intentions related to gratitude and kindness increase happiness and overall life satisfaction.
Join Our 30-Day Self-Love Intention Challenge
Inspired by my own experience, I want to invite you to join me for the next 30 days in setting a daily intention as an act of self-love. Each day, take a moment to decide how you want to show up for yourself and others. Share your intention with us on Instagram and inspire others to do the same.
As a thank you for participating, you’ll go in the draw to win our Love You Well LED Light Therapy Face Mask and a year’s worth of aftercare skincare, valued at $890.
Here’s how to enter:
- Each day, set your intention and share it on Instagram—tag @loveyou.well by doing so you will create a ripple effect of inspiration and good intentions (be sure to follow us on instagram too)
- Also tag three friends who inspire you
- The more intentions you share, the more entries you’ll have—up to 30 chances to win
Let’s create a wave of positive energy, support, and self-love together. This is your time to align, protect your peace, and live each day with intention.
Big love,
Anastasia Heggie
Love You Well Founder
- PS Winner Drawn 1 July 2025 and notified on socials (instagram) – but everyone who participates is a winner really!! x
The Power of Intention: My Story, the Science, and a 30-Day Self-Love Challenge
Yesterday, as I sat with my morning coffee, I set a simple intention: “Today, I will only focus on things that fuel me, not things that drain me.” It was a quiet moment, but it set the tone for my entire day.
Later that morning, I arrived at work to find someone had parked in front of my roller door, blocking my front step and disrupting the flow of my warehouse. In the past, this would have sent my stress levels soaring and really frustrated me. A team member was quite annoyed and all revved up by it and asked me “So, what are you going to do…?” – I could have met them in frustration and let the energy of frustration grow and ruin my morning, but instead, I paused, took a deep breath, and reminded myself and my team member of the intention I had set just hours before. Rather than letting frustration take over, I chose to stay calm and focus on what truly mattered. Was it disruptive YES! If I focused on it would it drain me? YES!!
So I focused on what I could control. I could control my reaction and I chose calm over chaos.
The power of intention. The power of focus the power of mind over matter. I got on with my day.
Deliveries of large boxes squeezed through the front door, and when the driver returned, she was clearly embarrassed. I could have snapped, but instead, I smiled, reassured her, and even invited her in for a chat. That small act of kindness created a ripple of good energy—no harsh words, just two people navigating a tricky moment with grace and understanding. As it turned out her car had broken down on her way to work and she literally stopped on my doorstep. LOL!
This experience reminded me just how powerful setting an intention can be. It’s not about ignoring life’s challenges, but about choosing how we respond to them.
The Science Behind Setting Daily Intentions
You might wonder: is there real science behind this practice? The answer is yes.
- Setting a daily intention helps focus your attention and reduces stress. Neuroscientists call this “selective attention”—by consciously deciding what you want to focus on, you filter out distractions and reduce mental clutter. This simple act can lower anxiety and help you feel more in control.
- There’s also something called the Reticular Activating System (RAS) in your brain. This network of neurons acts like a filter, helping you notice opportunities and experiences that align with your intention. When you set an intention, your brain is primed to see what matters most, making it easier to act in ways that support your goals.
- Intention-setting is also linked to better emotional regulation. Research shows that mindfulness practices, including setting intentions, can help you pause and respond thoughtfully instead of reacting impulsively. Over time, this builds resilience and emotional strength.
- In positive psychology, setting intentions increases motivation and self-efficacy—the belief in your own ability to make good choices. This sense of purpose and control boosts your confidence and overall wellbeing.
- Finally, repeating intentions daily helps form new, healthy habits. Over time, these habits become automatic, supporting both your mental and emotional health. Many people also find that intentions related to gratitude and kindness increase happiness and overall life satisfaction.
Join Our 30-Day Self-Love Intention Challenge
Inspired by my own experience, I want to invite you to join me for the next 30 days in setting a daily intention as an act of self-love. Each day, take a moment to decide how you want to show up for yourself and others. Share your intention with us on Instagram and inspire others to do the same.
As a thank you for participating, you’ll go in the draw to win our Love You Well LED Light Therapy Face Mask and a year’s worth of aftercare skincare, valued at $890.
Here’s how to enter:
- Each day, set your intention and share it on Instagram—tag @loveyou.well by doing so you will create a ripple effect of inspiration and good intentions (be sure to follow us on instagram too)
- Also tag three friends who inspire you
- The more intentions you share, the more entries you’ll have—up to 30 chances to win
Let’s create a wave of positive energy, support, and self-love together. This is your time to align, protect your peace, and live each day with intention.
Big love,
Anastasia HeggieLove You Well Founder
- PS Winner Drawn 1 July 2025 and notified on socials (instagram) – but everyone who participates is a winner really!! x
